Located in the southwest coast of Guangdong Province, Yangxi County enjoys an advantageous geographical location and rich tourism resources. There are many natural beaches such as Shaying Moon Bay and Hebei Harbour, as well as many tourist hot springs. The tourism industry is in a booming stage. The hotel has also emerged with the development of tourism. The prosperity of tourism has led to an increase in hotels, and the hotel has stimulated the development of the lighting industry. This is the development status of Yangxi County. Lighting Channel Wanlihang West Branch team learned that when visiting local dealers, in recent years, many well-known real estate giants have gone to Yangxi County to seize the coastal resources of Yangjiang County, and the development of the pan-home industry in Yangxi County has entered a stage of rapid growth.
LEDs are more popular in Yangxi County, and low-priced products are more popular. Philips, NVC, Op, Sanxiong, Midea, Aox, Samsung LED, Foshan Lighting, Pinshang and other brands can be found, lighting stores Most of them are small stores and there are fewer big stores. Through the visit, the squad learned that the business has limited understanding of LED lighting, and there is a lack of understanding of LED lighting knowledge. Although the geographical position is superior (close to the Pearl River Delta, LED lighting is popular earlier), but the similarities and differences between specific LED light source and traditional light source Most of the merchants are unclear. Although consumers know LEDs, they only know that it saves power, and others don't know. Therefore, the entire Yangxi market is in a period of ignorance, many businesses said that they hope that manufacturers and enterprises can organize more professional training, and the content involves LED products and sales.
LED lighting knowledge spread to the county It is understood that there are two opal stores in Yangxi County, one of which is the husband and wife, both of whom are middle school teachers, in addition to operating lighting, there are advertising companies. During the conversation, the squad found that the proprietress only knew that the appearance, quality and other aspects of Op Lighting's appearance were better than other brands. What are the advantages of the specific LED light source? In view of this, the squad has made a comprehensive and comprehensive explanation of the boss from the product knowledge and marketing knowledge.
Most of the lighting businesses in the county are transitors, and there is not much understanding of the industry. It is a bit too much to do business. Therefore, in order to develop the industry healthily, upstream enterprises and manufacturers should strengthen the popularity of professional knowledge and organize some training activities to affect businesses. And even consumers.
Most of the local projects were done by NVC. The famous lighting of Yangxi County is the agent of NVC Lighting Yangxi. The general manager Liu Zhengjie revealed that before May 1st, they had done several projects in hotels and clubs, and the results were good. During the May Day period, some promotional activities were also targeted to increase sales. The reason for this is that the business in the first half of this year was slightly more deserted than last year, mainly affected by e-commerce, and many consumers went directly to the ancient town of Zhongshan to purchase goods, resulting in the loss of many passengers.
Finally, Mr. Liu also joked: Today's customers need LEDs, not LED customers. Even if it is not LED, it is said to be LED. It can be seen that LED is not a novelty in Yangxi County, but it needs further knowledge popularization to make the industry develop healthily.
The first merchant to eat crabs in Yangxi, the new line of lighting should be the first lighting shop, before the operation of lighting is to do hardware. In 2005, manager Chen Renhai chose Op Lighting. At that time, as a brand, Op's product price was daunting. At the beginning of the store, many people questioned Chen's choice and were not optimistic. Later, with the development of Yangxi real estate industry and tourism industry, the new line of sight slowly began to become the first merchant to successfully eat crabs. At present, the store area is more than 600 square meters, which is one of the best in Yangxi County. Big business.
In the past two years, the lighting and lighting business in Yangxi County has gradually increased, and the competition has entered a stage of white-hot. The small team visited and learned that some lighting stores are clearing the goods and hang out the words of the store transfer.
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