The massive heavy truck is like the Optimus Prime in the movie - "Transformers." Since 2009, in this market where the giants are gathering together, they have performed a wonderful story of "Transformers" competing in the big market.
Since the second half of 2009, the domestic heavy-duty truck market has been advancing all the time. Demand has continued. The momentum of strong sales has continued to this year, and people can't help but think about it. It can be said that while the heavy-duty truck market brings people surprises, people in the industry have also high-profile expectations: after three consecutive quarters of hot sales, this year's heavy-duty truck market will once again exert force on the premise of speeding up the layout of car companies in order to seek more. Big market space.
In the first half of the year, the heavy trucks increased significantly sales blowouts
According to incomplete statistics, the major truck manufacturers in the first half of the year all ushered in a "good start" performance - sales soared, sales of nearly 600,000, approaching the total sales last year, for the entire industry to reach 700,000 steps in sales Has laid a solid foundation.
In the first five months, the heavy truck market achieved a year-on-year growth of 121.9%. As the rate of increase was as high as 100% or even 200%, the sales of FAW, China National Heavy Duty Truck, Dongfeng Motor, and JAC Gehrafa from January to May were close to the total sales of last year.
According to Zhao Houzhu, general manager of JAC Commercial Vehicles, currently, the business performance of JAC heavy truck business continues to improve, and market recognition and brand influence have greatly improved. The initial construction and use of the new 100,000-ton truck base has provided guarantees for the sales of the Gehlfa heavy trucks. Since the beginning of this year, the JAC Gehlfass has been working overtime to ensure production capacity.
The sales volume of the card and Beiqi Foton reached 109993, 98884, 97135, 52584 and 49256 vehicles respectively. Among them, FAW, CNHTC and Dongfeng have firmly occupied the top three sales of heavy trucks and are almost close to the total sales volume in 2009. In terms of market share, the advantages are particularly obvious.
At the business annual meeting at the beginning of this year, all heavy truck companies set a high sales target based on generally optimistic market expectations – planning a production capacity of nearly one million vehicles, and the sales figures for the domestic heavy truck market in 2009 are about the same. 670,000 vehicles.
In order to ensure future development and market share, the above-mentioned major groups have begun to step up their production layout: On March 8, China National Heavy Duty Truck Group’s Taian Industrial Park special vehicle project started. After the project is completed, it will form an annual production capacity of 5,000 truck cranes and 3,000 special vehicles. It is estimated that the sales revenue will be 3.6 billion yuan.
At the beginning of the year, the Foton Motors Beijing Auman GTL new energy-saving heavy truck technical transformation project with a total investment of more than 2 billion yuan was launched. After the completion of the technical transformation project before the end of the year, the annual capacity of the new generation of energy-saving heavy trucks in Beijing will reach 160,000 vehicles, making it the world's largest production base for medium and heavy trucks.
The pulling effect of the state's investment of 4 trillion yuan in the heavy truck industry has been clearly manifested this year, which has a clear leading role in the sales of engineering dump trucks in the heavy truck industry. The stable macroeconomic situation at home and abroad will promote the gradual recovery of the road freight market, and the demand for logistics vehicles will also show a growth trend.
Heavy truck companies compete for larger market space
At present, some people are cautious about the rapidly expanding heavy truck market. They said that this kind of hot sales trend is actually a “virtual fire upper body†and is the result of the combined effects of policy economic environment, market development changes, and manufacturers. It is expected that the heavy truck market will return to a normal level after squeezing out many bubbles and moisture in the second half of the year.
On the one hand, the production companies are striving to increase their production capacity and increase their sales targets. On the other hand, dealers scramble for vehicle sources, resulting in excessive inventory pressure. This undoubtedly brings serious challenges to after-sales services, distributors and accessories. It is reported that some heavy truck companies have just launched new cars this year, they have set an excessive annual sales target, but there is no sufficient supporting marketing network system and brand support, have a certain impact on the follow-up development.
Although there are different voices, an indisputable fact is that domestic fixed investment still maintains rapid growth, logistics demand is still rising, and the export situation is still growing. These factors all provide reliable support for the resumption of the heavy truck market. Some auto makers stated that although the situation in the second half of the year is unpredictable, due to laying the foundation for production capacity in the first half of the year, it will be able to play a more proactive role in the competition.
In addition to the JAC Gehlfa, the heavy truck companies such as Weichai Power, Guangxi Wuling Group, SAIC Iveco Hongyan, GAC Hino, and Chang'an Heavy Duty Truck Group, with the support of the Group, intend to plan for greater development in the second half of the year. .
In mid-January of this year, Changan Heavy Duty Truck built the largest commercial vehicle base in southwest China. It is expected to realize a production value of 1 billion yuan for the whole year and an output value of 2 billion yuan in 2011. It will eventually complete the production of automobile and its supporting industries, agricultural machinery and tools, and technology research and development bases.
In the next 3 to 5 years, Weichai Power will invest another 5 billion yuan in its Shaanxi enterprises, and support the establishment of a heavy-duty truck manufacturing base with Shaanxi Auto Heavy Duty Truck as its leader in Shaanxi, and the key to the automobile with Fast Transmission as the leader. Parts manufacturing base.
At present, Guangxi Wuling Group has preliminary plans for the development of vehicles, Liuzhou mainly produces special vehicles, new energy vehicles and other vehicles, Nanning mainly produces heavy trucks, Guilin mainly produces passenger cars.
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