As major luxury car manufacturers announced their sales data in China in 2014, Gasgoo.com compiled the top 10 luxury car brands in China in the past year (note: Jaguar Land Rover combined according to the convention). Audi, BMW, Mercedes-Benz, Jaguar Land Rover, Lexus, Volvo, Cadillac, Porsche, Infiniti and DS are still top 10.
The top 10 rankings changed slightly in 2014. In the Chinese market, the highest sales volume of luxury car brands is still Audi, with 570,900 units taking the lead, far ahead of other brands. Even if the second-ranked BMW is included in the MINI sales, it is also smashed. Open more than 100,000 vehicles. The highest growth rate was DS. Driven by the localization strategy of domestically produced vehicles, sales volume increased by 5.6 times compared with 2013. Infiniti increased second, reaching 75.6%. Cadillac also reached 47%.
Compared with the top 10 domestic luxury car sales in 2013, the seat change in 2014 only appeared in the 10th place, that is, DS replaced the Yangko, and the other 9 brands did not change in order. For the specific situation of the Chinese luxury car market in the previous year, please refer to the "2013 China luxury car sales ranking: the German top three leading the super-cool to cold" report.
However, it can be seen from the increase: 1. Mercedes-Benz is chasing Audi and BMW. 2. Other departments are catching up with the German system, while the German growth rate is slower than the overall luxury car market, and the share is lower than that in 2013.
The top ten luxury car brands sold 1.78 million vehicles in China last year, up 23.8% from the 1.44 million in 2013. The total sales of the German top three were 1.316 million, up 19.6% from 1,100,000 in 2013. . The proportion of German luxury cars fell from 76.5% to 73.9%.
China-US luxury car market competition Gesta Motors has recently recorded the sales of luxury cars in the US auto market in 2014. The top 10 are BMW, Mercedes-Benz, Lexus, Audi, Cadillac, Acura, Infiniti, Lincoln, Jaguar Land Rover and Volvo. Compared with the Chinese market, none of the 10 seats overlap.
However, according to the division, the German system is still the largest department in the US luxury car market, which is the same as China.
In the US market, the top ten luxury car brands sold 1,837,530 units last year, compared with 1,728,085 units in 2013, a year-on-year increase of 6.3%. This figure is slightly higher than China. In addition, sales of ultra-luxury cars such as Rolls-Royce, Bentley and Ferrari are still higher than sales in China. It can be concluded that the sales volume of the US luxury car market in 2014 still exceeds that of China, but the gap is much smaller than in previous years. China in 2015 It is expected to catch up with the United States.
For more information about the US luxury car market in 2014, please refer to "Which luxury car brand is hot in the US? The article on the top ten list of 2014.
No. 1: Audi increased by 17.7% year-on-year to 578,932 units In December 2014, the Audi brand delivered a total of 62,576 vehicles to consumers in the Chinese market (including Hong Kong and Macau), while in December 2013 it delivered 48,325 vehicles in China. . In global sales, Audi's sales in China accounted for 41.7% in December.
In 2014, Audi delivered 5,78,932 vehicles in China. In 2013, it sold 491,989 vehicles in China, an increase of 17.7% year-on-year, accounting for 33.3% of global sales. In other words, every three Audi cars sold in the world will be delivered to China.
No. 2: BMW increased by 16.7% year-on-year to 455,979 units including BMW, MINI and Rolls-Royce. The BMW Group's sales in China in December increased by 11.5% from 36,560 units to 40,770 units, a record high. The proportion of global sales in the month was 22.9%.
Last year, the BMW Group delivered 455,979 vehicles in the Chinese market, compared with 390,713 vehicles delivered in 2013, an increase of 16.7% in 2014. China is still the largest single market for the BMW Group last year, accounting for 25.2%.
No. 3: Mercedes-Benz increased by 29.1% year-on-year to 281,588 Mercedes-Benz brands sold 28,769 units in the Chinese market (including Hong Kong) in December 2014, up 22.3% year-on-year, December 2013 The sales volume was 23,514 units. The share of global sales increased from 16.9% to 17.6%.
Mercedes-Benz sold 281,588 units in China last year, up 29.1% year-on-year from 218,045 units in 2013. The share of global sales increased from 14.9% to 17.1%.
If included in the Smart, the Mercedes-Benz Automotive Business Unit sold 30,081 vehicles in China in December 2014, up 19.1% from the 25,260 vehicles in December 2013. Last year, the cumulative sales volume was 299,416 units. Compared with 235,644 vehicles in 2013, it was up 27.1% year-on-year.
In December 2014, Smart sold 1,312 vehicles in China, compared with 1,746 vehicles in December 2013, down 24.9% year-on-year; from 17,599 vehicles in the year, it increased 1.3% year-on-year to 17,828 units.
No. 4: Jaguar Land Rover increased by 28.1% year-on-year to 122,010 units In December 2014, Jaguar Land Rover sold 11,599 units in China, compared with 11,738 units in the same period in 2013, a slight decrease of 1.2% year-on-year, and global sales accounted for 28.0%. This is the first time that Jaguar Land Rover has experienced a year-on-year decline in sales in China since February 2013, and there was a seasonal factor in February 2013. This time, due to higher sales in December 2013, the comparison base changed.
For the whole year of 2014, Jaguar Land Rover sold a total of 122,010 vehicles in the Chinese market, compared with 95,237 vehicles in 2013, up 28.1% year-on-year, contributing 26.4% of global sales.
5th place: Lexus increased by 15% year-on-year to 85,000 units (estimated value)
According to the statistical agencies' customs import data, in the first three quarters of 2014, the Lexus import sales volume in the Chinese market was 62,434 units, up 24.9% year-on-year; from January to October, it reached 70,300 units; in November, Lexus imported 0.67 million units, from January to November. A total of 77,000 vehicles.
The current import volume data for December is still not announced, but from Lexus's usual monthly import volume of 0.6 to 0.8 million vehicles, the annual sales volume in 2014 was about 8.3-8.5 million units, an increase of about 15% year-on-year. It was basically the same as the sales target of 85,000 in China set up by Lexus in 2014. Gasgoo.com will update Lexus sales data in China.
No. 6: Volvo's year-on-year growth of 32.8% to 81,221 units In December 2014, Volvo Cars achieved a new monthly sales volume of 8,461 units in China, a significant increase of 26.6% from the 6,685 units in December 2013.
Volvo Cars set a target of 80,000 units in sales in China in 2014, and eventually completed the task with 81,221 vehicles, and jumped 32.8% from 61,146 vehicles in 2013, accounting for 7.4,86 million global sales.
No. 7: Cadillac increased by 47.0% year-on-year to 73,500 units. The Cadillac brand sold 9,141 units in China in December 2014, setting a new monthly sales record since entering the Chinese market. The Cadillac XTS set a single monthly sales record for 4,054 units in December.
Cadillac's annual sales in China increased by 47.0% year-on-year to 73,500 units, compared with 50,005 units last year. Among them, Cadillac XTS sold 31,960 vehicles, an increase of 59.0%. In addition, SRX sold 27,484 units a year, and ATS and ATS-L sold a total of 13,276 units. In the 2014 Cadillac global sales of 263,697 vehicles, the Chinese market accounted for 27.9%.
No. 8: Porsche increased by 25.4% year-on-year to 46,931 units Porsche's delivery volume in China in December reached a record high of 6,427 units, and in December 2013 it delivered 3,312 units, up 94.1% year-on-year. It accounted for 31.1% of the 20,644 global sales.
In 2014, Porsche sold 46,931 vehicles in China and 37,425 vehicles in 2013, up 25.4% year-on-year, accounting for 24.7% of the 189,849 global sales. In September this year, Porsche sold more than the US market in China and ranked first in the world. It reappeared in December and was half the price of the United States and more than the total sales in Europe.
No. 9: Infiniti increased by 75.6% year-on-year to 30,046 units. Infiniti sold 3,329 units in China in December 2014 and sold 2,175 units in December 2013, a surge of 53.1% year-on-year. The highest-selling model was the Infiniti Q50, which rose 57% from the previous month.
In 2014, Infiniti's total sales in China were 30,046 units, a 75.6% year-on-year increase from the 17,108 units in 2013. The Infiniti QX50 sales doubled to 7,494 units year-on-year. The fastest-growing Infiniti Q70L surged 147% year-on-year to 6,129 units. The Infiniti Q50 has a cumulative sales volume of 5,810 units. The seven SUV Infiniti QX60 sold a total of 4,588 vehicles throughout the year. Compared with 186,200 global sales, the Chinese market accounted for 16.1% in 2014.
10th place: DS (谛艾仕)
The year-on-year growth of 559.0% to 26,703 DS luxury brands is developing rapidly in China. From January to December, sales continued to grow at a high speed. The total sales volume of imported and domestic vehicles was 26,703, accounting for 22.5% of global sales, far exceeding the 2 in 2013. %. In 2013, sales volume reached 4,052 units, a surge of 559.0% year-on-year.
DS's monthly sales in China last year were as follows: January: 1,004; February: 825; March: 1,220; April: 2,144; May: 2,756; June: 2,414; July: 1,253; August: 2,406; Month: 1,207; October: 3,016; November: 3,897; December: 4,561. Among them, December is a new high in history.
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