In this year's Beijing auto show, Peugeot and Dongfeng Peugeot brand lineup luxury, a new generation of Dongfeng Peugeot 408 global premiere; on the 17th listed "City SUV leader" 2008 with the upcoming Dakar Rally same model on the same stage debut; , 2014 Dongfeng Peugeot 3008 & 508 Roland Garros Limited Edition, high-quality fashion mid-size car 308 enjoy the version, the new generation of quality vanguard mid-size car 301 dazzling debut. It is worth mentioning that Dongfeng Peugeot also brought three "E-strategy" core engine products of 1.2T, 1.6T and 1.8T turbocharged.
The launch of the global concept car EXALT, the classic racing 302 Darl'mat, the new RCZ and high-performance concept car RCZ-R, the 308CC Roland Garros Edition, and the compact city SUV4008 brought by the Peugeot brand have also made their debut.
Entering 2014, Dongfeng Peugeot has a strong momentum. With the launch of the 2008 launch and the new generation of the 408 world premiere, Dongfeng Peugeot's strong technical strength is exposed. The 50th anniversary of the establishment of diplomatic relations between China and France, and the 125th anniversary of the Peugeot Rush to bring a rare opportunity for development, help Dongfeng Peugeot to break the pattern in a new starting point, a firm foothold in the mainstream automotive market.
Technology products complement each other to enhance the brand image <br> <br> 408 is a new generation of modular platforms DPCA EMP2 first model, bringing together a number of new technological achievements, Dongfeng Peugeot "Technical liter blue" core product. With the new exterior design, high-efficiency power matching, the latest technology applications, and comprehensive active preventive protection, especially the main engine in the same class as the standard engine intelligent start-stop system (STT), the new generation 408 will redefine the intermediate market standards. Rewrite the heavy model of the market segment and create a new era of mid-size cars.
"The urban SUV leader" Dongfeng Peugeot 2008 just listed before the auto show, set the panoramic canopy glass top, interplanetary space driving space, intelligent touch system, the three major selling points in one, shaped the "play, all different" trend indicator, 9.97 The shocking price of -13.67 million yuan is very attractive for many "playful urban players". Not only that, at this auto show, the 2008 racing car that is about to embark on the 2015 Dakar Rally will meet with a wide audience, and will later be hailed as the longest and toughest off-road rally in the world.
EXALT is a very modern car with a heart-warming appearance from the future. The front part of the EXALT body is made of purely hand-built metal. This detail is a tribute to the French car body design concept of the 1920s, and the rear part of the car body is made of highly efficient aerodynamic “shark skin†fabrics. The “night light†system unique to the full LED headlights makes the road sign brighter when the lights outside the car are dimmed. In addition, the PUREBLUE anti-pollution system has been innovatively adopted to protect drivers and occupants from inhaling toxic air and particles in the vehicle. The EXALT is equipped with a Hybrid4plug-in with a power of 340 horsepower, a 270-horsepower 1.6THP engine, a 6-speed automatic transmission, and a 50kW electric motor on the rear axle for 4-wheel drive.
Tennis Marketing interpretation of the passion in January 2014, Peugeot and the French Open in cooperation celebrate the 30th anniversary, Peugeot announced Djokovic as tennis pride of the global brand ambassador. At this year’s auto show “Peugeot and Dongfeng Peugeot Press Conferenceâ€, the 2014 Dongfeng Peugeot 3008 & 508 Roland Garros Limited Edition models officially went on sale, paying tribute to the cross-century collaboration with the sincere cooperation of the French Open for three consecutive years.
The 2014 Dongfeng Peugeot 3008 & 508 Roland Garros Limited Edition models maintain the original model's original product attributes, while being equipped with electric open panorama sunroof and Blue-i vehicle-mounted interconnect system to further interpret the extraordinary qualities of intellectuality and elegance, releasing happiness. Passion. The exclusive exteriors such as the Roland Garros logo and two-tone painted wheels on the car body, as well as the stitched interiors, reflect the limited quality that the models offer to the users, as well as the sports culture of Peugeot's Blue dancing with the French Open.
Increased user experience in overweight marketing <br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br><br> In the first year of Lansheng, Dongfeng Peugeot achieved excellent results with JDPower after-sale service satisfaction. At the Beijing Auto Show, Dongfeng Peugeot teamed up with Peugeot to create four major exhibition areas, displaying the brand's “rigorous, passionate, and gracious†philosophy from different perspectives. At the same time, the user experience in the blue is still "taking the blue year break" to shoulder the strategic mission - to promote the brand sink, so that the blue territory to expand the country.
The brand transmission needs to rely on the channel as the link, the first-tier and second-tier cities have frequent purchase restriction policies, and the market tends to be saturated. It is particularly important to accelerate the network sinking. In 2014, the total number of Dongfeng Peugeot's first- and second-tier online stores will reach 480 and 800, and the network coverage will reach 83%. At the same time, with the help of 301 channel sinking, it has integrated marketing advantages to further expand the brand's development space in the third-tier and below markets.
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