Although global sales have exceeded 10 million vehicles for two consecutive years, due to the weak growth of emerging markets such as China and Indonesia, and the sluggish demand after Japan raised its consumption tax last year, Toyota expects global sales in 2015 to be 10.15 million units, down 1% year-on-year. .
Toyota Motor released data yesterday. Last year, including its Daihatsu and Hino Motors, the Toyota Group sold a total of 10.23 million vehicles, exceeding the expected 10.22 million. This is also the second consecutive year that Toyota has sold more than 10 million vehicles. The new historical record has ranked first in the world in terms of automobile sales for three consecutive years. Data released by Volkswagen's two major competitors, Volkswagen and General Motors, showed that the two companies sold 10.14 million vehicles and 9.925 million vehicles respectively last year.
In addition to the possible slowdown in growth this year, the industry also pointed out that due to the recent rapid growth in Volkswagen sales, Toyota is likely to be surpassed by the public to give up the sales throne. "If Toyota wants to continue to perform well in global sales this year, the Chinese market will become a crucial part." Industry insiders suggest how to achieve better sales in the context of the overall slowdown in China's auto consumer market, It should be one of the most important issues for Toyota.
It is understood that Toyota's sales in the Chinese market reached 1,032,400 last year. Although it exceeded one million for the first time, it still failed to achieve the 1.1 million sales target set at the beginning of last year. Toyota China spokesman Niu Wei once said that although it failed to reach 1.1 million units, Toyota’s 12.5% ​​growth rate in China has risen above the average market growth rate in the overall market growth rate. In the comprehensive market and company situation, Toyota will once again hit 1.1 million sales targets this year.
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