The restructuring of the new Changan last month only completed the equity transfer, and there is a long way to go for substantive consolidation at the operational level. The reporter recently learned that Chang’an has sent three reorganization teams to station in Hafei , Changhe and Dongan Mitsubishi respectively. Chang’an is planning to integrate Changhe through the Suzuki system and consider leveraging the Hafei base to produce micro-facets. However, after the government's powerful promotion, deep integration is not an overnight event.
Hard to integrate Changhe
At present, the new Changan has sent three major working groups to Hafei , Changhe and Dongan Mitsubishi respectively. The leader of the reorganized Hafei is Chang Xue’s vice president Wu Xuesong, Changhe’s team leader is Chang’an Suzuki’s deputy general manager Chen Bing, and Dong’an’s team leader is Chang’an’s engine. A high-level manufacturer. Their task is to conduct research and develop a detailed restructuring plan.
“Let Chang'an Suzuki’s senior management go to integrate Changhe, and you understand what this means.†An insider of the New Chang’an Group told reporters that Chang’an is considering integration of Changhe through the Suzuki system, and that this integration has a long history and dealership level. There have long been integrated attempts.
However, even after reorganizing the new Chang'an , this type of business integration is still very difficult, taking into account all aspects of the management team, support and supply systems. An important factor is that Changhe wants to maintain the status quo.
In fact, even if the Chang'an Working Group has already entered, Changhe is currently operating as usual. This reporter learned that all of Changhe's new products are advancing. The new generation of Big Dipper is scheduled to be listed in March next year. Splash, an important strategic model, will be launched in September next year. In addition, on January 7th, Changhe will also hold a 2010 business conference. Next year, it will vigorously expand into the second and third-tier markets. “We have just set a sales target of 200,000 next year.â€
“There will be no change in Changhe.†On Tuesday, a senior manager of Changhe Automobile Sales Co., Ltd. stated in a clear manner that only the equity transfer was completed before, and the actual operation and management level would be relatively separated. His basis is that at the end of last month, Xu Liuping, president of the China Changan Automobile Group, proposed the "six stables" when he first inspected Changhe Motors, clearly guaranteeing the relative stability of Changhe River in all aspects. In his opinion, this is equivalent to confirming the future direction of Changhe's independent development.
Leveraging Hafei Production Line
As Changhe and Hafei have occupied a place in the mini-vehicle sector. Therefore, after the establishment of the new Changan, the advantages of the mini-vehicle plate are extremely prominent. This is the original intention of the Ministry of Industry and Information Technology to conceive of the "Million Micro-vehicle Group". The new Changan will enter into a duopoly dispute with SAIC-GM-Wuling.
Microcar integration will begin with a shared production line. Affected by the automobile's policy of going to the countryside, Changan Micro-vehicles have been selling hot and in short supply this year, and production capacity has begun to become tight. After integrating Hafei, Chang'an has considered leveraging Hafei's micro-vehicle production line to first put into production the Changan Star CM5 and CM9 models.
The head of the working group that went to Hafei to carry out the reorganization was assumed by Wu Xuesong, who is currently the vice president of Changan Automobile Stock Co., Ltd., which is in charge of international business. After being established in Xinchang, he was entrusted with responsibility for the reorganization of Hafei and reported directly to Xu Liuping. Wu Xuesong had previous experience in the North. Before that, he served as general manager of Hebei Chang'an, which mainly produces micro-micros, micro-cards, and light trucks.
Hafei 's traditional advantage has been in the micro-vehicle area. Changan hopes to use Hafei's microfabrication line to produce the Changan Star series, which is the core product of the Changan mini-vehicle system. However, Hafei achieved a record high in sales this year and micro-faceted products performed well. If you want to give production capacity to Chang'an Star, "This will be a game again."
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