Liugong Construction Machinery: Sales from January to August exceeded 11 billion yuan

Seize policy opportunities and innovate marketing forms. LiuGong Group's sales revenue from January to August this year exceeded 11 billion yuan, a year-on-year increase of 60%, which is equivalent to last year's sales revenue. At present, Liugong is struggling to sprint to a target of 17 billion yuan for the whole year.

This year, Liugong has carried out hundreds of full-series product test drive experience events across the country, becoming a series of marketing activities in which the company has participated most in recent years, with the largest number of transactions and the most influential customers. In addition, Liugong’s “Small Machines? Big Stage” national tour began its journey in Liugong, Jiangsu, and walked through Zhenjiang, Hangzhou, Guangzhou, Nanning and other places, causing great repercussions.

Liugong further developed its strategic partnership with key large customers. In the first half of the year, 20 high-level CLG856 loaders were delivered to Liaoning Yingkou Port Group, making the Liugong series of products in the port more than 100 units, making it the preferred domestic loader for the replacement of foreign loaders. In addition, Liugong also won the bid for 25 CLG888 and CLG877 large-scale loaders in Dandong, Liaoning.

Liugong’s products are also continuously winning the bid in the international market: 100 units of the entire series have won the bid for the Cambodian project; in Central Asia Uzbekistan, there have been 50 successful loaders, road rollers and bulldozers; in Turkey, a record number of 52 forklifts have been exported to Turkey. The government procured 40 excavator projects and became a government tendering standard; in Northern Finland, it successfully entered the local government procurement system.

Entering September, the construction machinery market will usher in a new round of sales season. Liugong's sales front will adjust its marketing strategy, adopt special policies to support key markets, and will also be able to meet the requirements of Euro II emission standards such as the D Series excavators and other new products. The market has spurred its full-year target of RMB 17 billion.