French tyre chain retailer Pneu à bas prix The report said that Bridgestone’s shareholding in Pneus à bas prix will help strengthen its competitiveness in the French market. In recent years, Bridgestone has frequently used physical chains.
In 2015, the tire giant planned to invest heavily in Pep Boys, a US auto parts retailer, but then faced with Karl Icahn’s bid and was forced to give up. In November of the same year, Bridgestone successfully won a majority stake in ARS, a Slovakian tire retailer.
In May 2016, the company announced the acquisition of Speedy, a large French car repair company. In August, Speedy France became a subsidiary of Bridgestone's European subsidiary BSEMEA.
It is reported that after the acquisition of Pneu à bas prix, Bridgestone will increase about 450 retail outlets in France.
For Bridgestone's continuous development of terminal chain stores, industry analysts said that as market competition continues to increase, tire companies are constantly adjusting their strategies to strengthen their business strength. The acquisition of physical chain stores is a relatively cost-effective method.
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