The market fell! Champions new! Top 10 luxury brands released in February

Affected by the Spring Festival holiday, the working days in February this year were several days less than the same period of last year, and the domestic luxury car market also experienced a slight downturn. Specific to the brand, compared with January, BMW, Mercedes-Benz, Audi, Cadillac and other brands showed a decline in the increase, the sales decline in the camp increased Lincoln, Yangko two new faces. Although 2018 is still the harvest year for luxury brands, the data seems to be looming. Some brands will have a hard time this year.

In the rankings, there were new changes in the first three camps: BMW took Mercedes down and successfully climbed to the top. This is the first time to taste the moon crown in the past six months. The two major competitors, Mercedes-Benz and Audi, hate the 2nd and 3rd places. . From the 4th to the 7th, Cadillac further expanded its lead in Lexus, Jaguar Land Rover and Volvo.

First place: BMW (including MINI)

In recent months, the domestic luxury car sales championship has been Mercedes, Audi Rotary, BMW is relatively quiet. However, in February, BMW achieved a major outbreak. The BMW+MINI brand's sales in China reached 44,317 units, an increase of 8.9% year-on-year, a record high in the same period. In terms of specific products, the sedan and SUV sectors all performed well. The 3 Series and 5 Series exceeded the 10,000 mark and the X1 sales volume doubled. In terms of new cars, BMW will also launch a number of heavy models such as the X2 and the domestic X3 this year. I believe that this year's BBA championship battle will become even fiercer.

Second place: Mercedes-Benz (including smart)

Unfortunately, Mercedes-Benz failed to continue its glorious record in January, lagging behind BMW by 600 cars and ranking second. In February, Mercedes-Benz + smart total sales reached 43,358 vehicles, an increase of 17.0%. In terms of products, the Mercedes-Benz SUV and the sedan double-line force, the medium-to-large-sized sedan E-class, medium-sized sedan C-class, and medium-sized SUV GLC are all leading the segment. During the year, Mercedes-Benz GLC-L, A-class sedan and other heavy models will also be listed, which also added a bit of gunpowder flavor for the BBA championship.

Third place: Audi

The market as a screenwriter may have been testing the lead actor Audi, last year Audi fell deeper into the quagmire, and just in February of last year, the Audi brand was 39,228 cars, with a 22.6% growth rate strong regain lost ground. However, compared with BMW, Mercedes-Benz sales data can be seen, this growth rate is not enough to support Audi back to the top. Perhaps after the Q2L and the new generation of Q5L heavy models are listed, Audi can re-embark on the luxury brand sales list.

4th place: Cadillac

Combining the volume and growth rate data, Cadillac does not need to consider the ranking pressure from rivals such as Jaguar Land Rover, Lexus, and Volvo, and only needs to look at the three BBA mountains. In February, Cadillac once again proved its strength with 18,000 cars and a 50% growth rate. The medium-sized SUV XT5, medium-sized passenger car ATS-L, and mid- to large-size car XTS all took their places in their respective market segments. Perhaps the luxury car market may have a new pattern this year, and Cadillac will be the only brand in the 200,000 sales camp.

Fifth place: Lexus

According to the latest sales data released by Lexus, sales of Lexus in China in February 2018 were 9,943 units in February, 1818, up 9.3% year-on-year, thanks to the sales of medium and large cars ES, medium and large SUV RX, and midsize SUV NX. In the case of pure imports, Lexus can manage his "three-acre land" into this, and it is indeed very rare. Another set of data is equally commendable. The Lexus Smart Hybrid sold 3,429 new vehicles in February, which accounted for 34.5% of the brand's sales in the month, which was the highest since 2017.

Sixth place: Jaguar Land Rover

Jaguar Land Rover has released the latest data showing that sales in the Chinese market in February 2018 increased by 3.3% year-on-year to 8,796 units, but the rate of increase was far below the double-digit growth rate for the same period. In terms of products, domestic cars accounted for 60% of sales of Jaguar Land Rover. The Land Rover brand's found that Shenhang was the best-selling product. It sold 2,473 new cars in a single month, and the other three domestic models, Land Rover Range Rover Aurora, Jaguar XFL and XEL sold 1,229 cars respectively. 841 vehicles and 654 vehicles. For the new car, Jaguar Land Rover will launch the fifth domestically produced model at the Beijing Auto Show in April - Jaguar's new compact SUV E-PACE.

7th place: Volvo

Global data released by Volvo shows that in February China's market sales reached 6,531 units, an increase of 11.1% year-on-year, which is the fourth highest growth rate in this list. However, for the Volvo enthusiasts, it has not ushered in the real harvest period - the current new XC60 is in the sales climb phase. In addition, this year Volvo will further enrich its domestic lineup and introduce the new XC40.

Eighth place: Lincoln

According to data released by Ford China, the Lincoln brand sold 2,651 new vehicles in February, a slight decrease of 9.0% year-on-year, and this was the first time that Lincoln had experienced sales decline since 2014. In terms of specific models, Lincoln’s five models of midsize sedan MKZ, mid-size sedan mainland, medium-size SUV MKC, mid-to-large SUV MKX, and full-size SUV Navigator sales reached 619, 605, 761, 530, and 136 vehicles, respectively. . From next year, Lincoln will formally start localization, when its sales will rise to a new stage.

9th place: Infiniti

Combining multiple factors (February this year was a few working days less than the same period last year, the QX50 was undergoing “labor pains” before the change). The actual situation of Dongfeng Infiniti may not be as bad as the data. In terms of products, the Dongfeng Infiniti's midsize sedan Q50L market is still performing well, and has been among the top 10 luxury car sales. It is expected that after the launch of the new generation of QX50, the sales of Dongfeng Infiniti will recover strongly.

Tenth place: Acura

Sales figures released by Honda China indicate that in February 2018, Acura sold 410 new cars, a decrease of 48.7% year-on-year. In terms of specific products, the compact SUV CDX sales reached 324 vehicles, while the medium-sized sedan TLX-L sold 45 new cars. Obviously, "CDX dependency" has become the biggest problem facing the Yangge. For Yingge brand, perhaps this year's hope can only be placed on the new RDX.

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